Borderless Entertainment: Leading AI-Enabled Television and Filmmaking
Borderless Entertainment develops film and television at the forefront of two intertwined industries, entertainment and artificial intelligence. At a time when AI tools are increasingly useful to the varied creative processes involved in producing film and TV, Borderless Entertainment is partnering with — and disrupting — Hollywood. In particular, Borderless utilizes the expanding, diverse and powerful AI models for tasks in screenwriting, VFX, previsualization, content localization and editing. With generative AI tools currently used to automate some creative tasks, AI’s impact stands to be positive as it eliminates rote work, speeds project timelines and allows productions to pursue previously impossible creative paths prohibited by constraints on cost, time and even physical reality. In short, the nascent world of AI-assisted filmmaking opens doors for indie filmmakers and hobbyists while also catalyzing production houses like Borderless who fully adopt and pioneer the forefront of Web4.
Deepfake technology, visual effects services, synthetic media projects and generative AI are spawning a raft of tools with real-life applications in film and television development, production and distribution. AI startups like Borderless Entertainment, focused on entertainment, have raised millions in funding in the past couple of years as investors see the potential for AI tech to dramatically change how TV shows and movies are made. Underscoring the brilliance of Borderless’ emphasis on AI, many major entertainment companies — Disney, Netflix, Sony, NBCUniversal — have posted numerous positions of AI-related roles. Many positions refer to duties such as building an AI platform or innovation lab, suggesting that the world’s largest media companies are building for the long term in the same direction as Borderless Entertainment. At the same time, earlier stage companies — Deep Voodoo, MARZ, Deepdub, Metaphysic — are, like Borderless, examining how AI can improve productions, reduce resource spend, make visually big films at a low cost, and touch every part of content creation. In short, Borderless is not only in good company, but also outpacing its competitors on all fronts. More practical than AI-only services companies and more technological than content-only companies, including the major studios, Borderless stands out of its use of AI in delivering quality content on a global basis. Borderless’ exponential pace of research and development combined with the rubber-meets-the-road mentality certainly differentiate. Investment in AI startups for entertainment is “blowing up right now,” according to Michael Blank, head of consumer investing at CAA. Blank leads Connect Ventures, an investment partnership between the agency and VC firm NEA.
Much like Web 2.0 both disrupted and evolved the entire content industry, Web 4.0 now shifting the content landscape is rife with opportunity for companies like Borderless who are internalizing cutting edge tools like generative AI. Generative AI affords an a vast range of possibilities at stages throughout the production value chain. Widely available AI tools can add to storylines, character arcs and dialogue. Already, generative AI systems create movie and TV backdrops as well as data-drive predictions about how unusual storylines will land with viewers. At Borderless, the creative balance will be struck between efficiency that brings costs down and the human element in terms of creative and symbolic abstraction necessary for script development and narrative structure.
At this exciting dawn of Web4 in film and television in 20204 and beyond, Borderless sets out to bring character-driven storytelling to screen with the potential to impact the minds of audiences in the meaningful ways while driving commercial success for its partners and stakeholders.
