In an AI Future of Film and Television, Data Trumps Content
If Algorithms already know what you like to watch, then, as AI production and development capabilities evolve, your favorite movies are likely to become entirely AI-generated. From ideation through distribution, AI already plays a major role in your content consumption whether you realize it or not. Streamers serve up their AI-driven “For You” category while editors use AI tools to create otherwise impossible effects in post-production. All of this has been happening for years, so why all the fuss about AI as of late?
Well the real frontier reached by AI in recent times is that of “generative AI” which means the ideation stage, previously considered exclusively the realm of human creativity. Generative AI’s machine-learning models trained to create new data may outperform human competition in terms of efficacy and pace in generating creative content. Human creators could become extraneous, yet generating ideas is not something any artist wants to be replaced in doing. As generative AI models grow in sophistication, their dependency on data also increases. Thus, in an AI-driven future of entertainment, data (rather than content) will reign king.
And where will all the data come from to feed AI models producing your favorite movies in the future? Fortunately for artists, many inputs will be needed from creative fields — fiction writers, poets, screen writers, scholars. Massive amounts of real world data points will be needed to train and enhance the AI models and applications of the future. Afterall, algorithms have generated content for over a decade, but lately the complexity and scale leapt significantly forward. With AI depending on bigger data sets including private data, there are implications for authors and IP owners materializing in new data protection considerations. In short, the focus on data will intensify.
Acknowledging the paradigm shift from content to data in the ideation, development, production and distribution of film and television, Borderless Entertainment positions itself at the precipice of the future of film and television for the AI-powered era of entertainment.
