Web3 Streaming Leads a New Era of Entertainment

Most hit series in recent years are giving the nod to crypto. Bobby Axelrod hands off a crypto hard wallet in the series, Billions. Silicon Valley characters stumble upon launching a token. Beef features a crypto bro character. South Park pokes fun at NFTs. Trends like this of existing projects quickly integrating sound bytes as bolt-on afterthoughts to encapsulate shifting paradigms — metaverse is inevitable, Web 2.0 is outdated and crypto will be part of daily life for natives and non-natives alike — has become commonplace. The tail has been wagging the dog.

Meanwhile, at its all-time-high market cap of $3 trillion, crypto eclipsed 10x of the mere $280 billion current global market cap of film and television. Last year, while Apple TV had 25 million paying users, Coinbase had 108 million users and now processes quarterly trading volumes of $335 billion. The time has come for the dog to wag the tail.

Web3 native storylines, native characters and, in fact, native licensing and distribution will form the next frontier of global streaming entertainment. Not just because the technology is superior and the annual growth rates are booming, but because it is truly the most fascinating oxymoron of a global subculture. Borderless in nature, Web3 unites ideas, potential, vision, vernacular, humor, drama and hope in ways that are unprecedented.

The world stage is ready for Web3 stories, themes and development that prioritize Web3 at the outset. Emphasizing, packaging and enabling Web3 opportunities surrounding traditional film/TV titles will be key to capturing returns, audiences, accolades and market leadership in the era of Web3.